The first reality show to be conducted by Yamaha, no television promotions but still such a huge response...The latest buzz in the fields of social media marketing Yamaha India Bike Rally (IBR), received an overwhelming response of entries of over 8000 since the registration was opened on 20th October.
The registrations are not only from key metros like Mumbai, Delhi, Bangalore and Chennai but also from cities like Ajmer, Calicut, Chittorgarh and Ghaziabad. While there was facility for getting registered online on the micro site specially created for IBR, a 'call for entry' initiative was also launched by Bigadda wherein offline activities in Fun Cinema multiplexes and colleges across cities complemented the online registration process. Currently, the auditions are being conducted to shortlist the finalists for Yamaha India Bike Rally-Bharat Ki Khoj.
The game is not only for the yamaha YZF-R15, that will be given as Grand prize but also First and Second Runner up and four other lucky online users will win Yamaha Bikes. 5 million plus users of Bigadda will get a chance to rate the contributions made by the bikers and the winner will be decided on the basis of the overall number of votes received on his or her blog posts, photos and videos.
Mr. Shivanandan Pare, COO, Bigadda said, ‘This is the first time that a reality show has been launched on any social networking platform. We are overwhelmed by the response that IBR has received making it an instant hit already among the youth. As a youth networking website, we have always supported the need to help the youth empower themselves. We wanted to provide them with a platform to discover the real India, and are happy that Yamaha has come forward to support us in this initiative."
Commenting on IBR, Mr. Yukimine Tsuji, CEO & MD, India Yamaha Motor said, "With Yamaha India Bike Rally, we are creating one more benchmark in providing the true motorcycling experience to Indian consumers. It is designed to provide Kando* to the 20 short-listed participants as they get to experience the superiority of Yamaha’s Technology and Quality while riding over 4,700 kms on Yamaha bikes covering 7 states over a period of 21 days."
"Through innovative events like Yamaha IBR and our regular events such as Ride-tech Challenge and R15 Racing Championships, we take forward our global legacy of being a brand that is refining the motorcycling culture in India by providing Indian bike enthusiasts with the combined thrill of technological superiority and artistic brilliance", he added.
* Kando is a Japanese word for simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.
Source:- news.pluggd.in
WIN YAMAHA R-15. Yamaha India Bike Rally
Are you an adventurer ? A biker ? So is your profile up for the first ever reality show to be held in the realm of Social Media ??
Get ready for the lifetime adventure as Yamaha and Bigadda come together for Yamaha India Bike Rally. A journey to be undertaken by 20 Yamaha India Bike Rallyists to discover India. Everyone will see India through the eyes of these 20 discoverers, the bikers.
A national hunt involving an intensive screening process will be conducted to shortlist the finalists. There will
be 10 galz and 10 guyz in the final selection. Come December, and they will hit the road.
The bikers will be travelling through as many as 7 states discovering what the real India is all about, observing people as they are, in their own environments. A 21 day ride of their lives, racing through the Indian landscape camping in the night. and successfully completing certain interesting tasks given to them at these "pit falls"
Each team will get a Yamaha Bike, cool Lee gear, a laptop, a camera and will capture their experiences through photos, videos, and blog theie impressions that will be featured on BigAdda on a daily basis.
The blog that receives the highest no. of votes will be the Grand Prize winner and will zoom off with a Yamaha R15 bike! The IBR Champion !!
SO WHAT ARE YOU WAITING FOR ? IT' s TIME TO LIVE YOUR PASSION...
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